AN ETHICAL FASHION RUN BRAND
FOCUSING ON THE IMPORTANCE OF NATURAL DYES.
"There is no better feeling knowing your clothes are made sustainable. You can feel and smell mother nature with every movement and solace is to be taken knowing that you are making positive choices for our planet "
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The fashion industry is the third most polluting industry in the world, and the second largest consumer of water. The making of fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see.
A brand that supports and uniquely offers a new aproach is lunar.
Who they are
A small, family run brand ensuring quality, transparency, eco-consciousness and sustainable manufacturing practices.
What they do
A brand dedicated to thoughtful slow creation. Reducing unnecessary impact on other beings and our planet while providing an alternative to mass production and fast fashion.
CLOTHING AND DESIGN
Our garments are made in beautiful simple shapes, earthy colours and plant dyes from recycled or organic materials. Collections are purposely created in small, sustainable runs and we plan to run out of stock. Everything is cut, sewn and dyed by loving human hand, and every person involved in production works in comfortable, safe conditions.
"We are serious about sustainability"
What stands out for this ethical clothing brand is
Our garments are made in beautiful simple shapes, earthy colours and plant dyes from recycled or organic materials. Collections are purposely created in small, sustainable runs and we plan to run out of stock. Everything is cut, sewn and dyed by loving human hand, and every person involved in production works in comfortable, safe conditions.
Our Eucalyptus Intimates are dyed using 100% plant dyes, creating natural colours directly from nature with all run-off and waste being organic or compostable.
THEIR SPARK / UNIQUE THING ?
The process of natural plant dyeing was developed over thousands of years of human civilisation as a method of transferring beautiful colours found in nature onto fabrics. It can be traced back to ancient India where it was common practice to collect plants, herbs and bark to create dye baths.
For all of our Tops, Crops and whenever possible we opt for this natural dyeing process. Our beautiful, earthy colours come from using various plant materials such as Indigo Leaves, Mango Leaves, Indian Almond leaves & Indian Redwood Bark.
To make the colours bright and fast we use natural mordants such as myrobalan, rhubarb leaves, oils, minerals, alum and iron vat. We don't use heavy metal mordants like copper, chrome, zinc or tin.
This dyeing technique is done completely by hand and the colour is judged by eye, this can result in slight colour variances or fading in areas where the natural mordant may not have taken to the fabric 100%. By embracing any small imperfections rather than sacrificing it for a superficially perfect product, together we are making a difference to our environment and our own wellbeing.
There is no better feeling knowing your clothes are made sustainable. You can feel and smell mother nature with every movement and solace is to be taken knowing that you are making positive choices for our planet.
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